There’s this series of Alliance quests in World of Warcraft where players have to talk to this Stormwind NPC who’s posing as a cheese vendor. He’s mixed up in this mess where Stormwind diplomats and royalty are missing — it’s a real rat’s nest of treachery and power struggles.

He’s one of those quest NPCs where noobs are constantly asking his location. “For the last time, he’s in the fucking cheese shop, I know that sounds ridiculous — someone with such valuable insider information about the plot against Stormwind is living out a quiet retirement as a Cheese wiz, but it’s true, nevertheless!”