Infected Marketing

Here’s an example of viral marketing in Warcraft, check out Omnimage’s post history. On each realm’s forum: “Yo guys. I just found this site with THE best WoW tshirts I’ve ever seen lol. I got myself one of the [ninja looter] ones and one of the Thorium Brotherhood ones. Sooo badass. Anyway, it’s at www.**OhNoesFotonCensoredThisShit**.com, so you should check it out. My friends were all like “WTF you get that shirt? I want one!!!” It’s almost like he’s trying to sell us something! Weak.

Lawlz?

As pitched highlighted on the Warcraft front page, the latest Penny Arcade Featured Comic from something called the Official Strategy Guide, available in the Blizzard store which is temporarily offline right now. I’m going to assume that much of the humor is lost because it’s missing the context. Heh? It’s funny cuz he’s naked, right? And nobody wants to see that? Probably the strat guide is plenty funny on its own without naked orcs, but that’s only a guess … because the store is broke … which is also funny.