I just gotta wonder, why? Venture capitalists do not screw around — they expect big returns within a defined amount of time, so where is this big return going to come from? Click throughs? Procter & Gamble advertising? I don’t think so, but I lack vision.
Anyways, the site itself is flash-tastic and a little rustic, however, there are several contributors working hard on content and being nice to everyone (before the community is ruined by Gamer Asshats like every other gaming community).